Choosing the proper paint colors

Retail Store Painting

Retail Store Painting believes a store’s painting scheme can greatly impact a customer’s decision. Many professional painters recommend you consider the “type” of store you own, before deciding on a paint color. For example, a toy store may want to use primary colors, where a bank may want to use more neutral colors. Color experts say a store’s color will set the tone and mood. For example, a children’s store with dark colors is not painted for success. Dark colors represent a more serious mood, whereas a children’s store needs more of an exciting and fun atmosphere. Below you will see the necessary steps to take before choosing a paint color for your retail store.

Identify Your Industry

Research the most commonly used colors in your industry. For example, a baby store consists of light colors. This helps to give off the appearance of a nursery, So if you own a children’s store, you may want to stick to light colors. It is very important you do not try to create a completely new look. Doing so could create some confusion between you and your customer.

Painting Colors

If your store is already open, paint one wall and ask your customers what they think. First impressions are vital to the success of a retail store. So take their advice for all it’s worth. And never be afraid to receive feedback. Also, ask yourself what you think. If the color bothers you, change it.

Identify Your Target Audience

Are you targeting teens, adults, or kids? It is important you can answer these questions, as it will greatly impact your final decision. Teens prefer to shop in a fun and energetic store, whereas older adults prefer a more relaxed atmosphere. Two totally different atmospheres require two totally different paint colors.

Demographic Data

Market Research has determined different ethnic groups respond differently to various colors. This is why professional painters fully understand your store’s demographic data. Is your main audience Asian, or is it American? Once you can answer that question, choosing a paint scheme becomes that much easier.

Compliment Your Merchandise

How does your merchandise look on the shelves? What color will best compliment the look of your store? A large amount of colors might overwhelm your customers. So it is very important your store has a unified look. On the other hand, if your merchandise has a similar color, it is important the color of your wall has more of a contrastive appearance.

The steps listed above are only a few of many that will help you choose your painting colors for your retail store. Overall, it is important to ask yourself several questions before you make a decision. Who is your target audience? What kind of products do you sale? What does my demographic data look like? Once you can answer these questions, you will be halfway to a properly painted retail store.